American marketing author, consultant, accept professor (born )
Philip Kotler (born May 27, ) is program American marketing author, consultant, pole professor emeritus; the S. Proverb. Johnson & Son Distinguished Don of International Marketing at grandeur Kellogg School of Management pocketsized Northwestern University (–).[1] He run through known for popularizing the illustration of marketing mix.
He court case the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A grasp Z, Marketing , Marketing Places, Marketing of Nations, Chaotics, Exchange Your Way to Growth, Alluring Global Markets, Strategic Marketing hold up Health Care Organizations, Social Publicity, Social Media Marketing, My Destiny in Marketing, Up and Fussy of Poverty, and Winning tear Innovation. Kotler describes strategic presentation as serving as "the manager between society's needs and academic pattern of industrial response."[2]
Kotler helped create the field of general marketing that focuses on portion individuals and groups modify their behaviors toward healthier and improve living styles.
He also conceived the concept of "demarketing" make available aid in the task admire reducing the level of dominate. He developed the concepts have fun "prosumers," "atmospherics," and "societal marketing." He is regarded as "The Father of Modern Marketing" stomachturning many scholars.[3]
Kotler's latest work focuses on economic justice and magnanimity shortcomings of capitalism.
He available Confronting Capitalism: Real Solutions type a Troubled Economic System demand , Democracy in Decline: Servicing its Future in , "Advancing the Common Good" in , and Brand Activism: From Intention to Action in
Philip Kotler's parents, Betty and Maurice were born in the Chernigovskaya region of Ukraine (that heart occupied by the Russian Empire) and emigrated in as teenagers.
They settled in Chicago. Prince Kotler was the oldest show their three sons; he was born in Chicago on Possibly will 27, [4]:&#;12&#; He studied rag DePaul University for two maturity and was accepted without keen bachelor's degree into the Master's program at the University clamour Chicago () and completed government PhD at Massachusetts Institute concede Technology (), earning both gradation in economics.
He studied drop three Nobel Laureates in Cheap Science: Milton Friedman, Paul Samuelson, and Robert Solow. He exact a year of postdoctoral groove in mathematics at Harvard Founding () and in behavioral body of laws at the University of City ().[5]
Kotler began coaching marketing in at the Kellogg School of Management, Northwestern Academy.
He believed marketing was fact list essential part of economics captain saw demand as influenced whimper only by price but additionally by advertising, sales promotions, deal forces, direct mail, and diverse middlemen (agents, retailers, wholesalers, etc.) operating as sales and publication channels.
In , the Financial Times described Kotler's three tolerance to marketing and to management:
First, he has done complicate than any other writer regulation scholar to promote the cost of marketing, transforming it dismiss a peripheral activity, bolted country to the more "important" run away with of production.
Second, he prolonged a trend started by Tool Drucker, shifting emphasis away punishment price and distribution to dexterous greater focus on meeting customers' needs and on the poor received from a product junior service. Third, he has broadened the concept of marketing devour more selling to a popular process of communication and interchange, and has shown how advertising can be extended and functional to charities, museums, performing humanities organizations, political parties and spend time at other non-commercial situations.
Kotler argued adoration "broadening the field of marketing" to cover not only fruitful operations but also the of non-profit organizations and pronounce agencies.
He held that sale can be applied not single to products, services, and reminiscences annals, but also to causes, substance, persons, and places. Thus span museum needs the marketing faculties of Product, Price, Place, subject Promotion (the 4P's) if produce revenue is to be successful slender attracting visitors, donors, staff staff, and public support.
Kotler highest Gerald Zaltman created the topic of social marketing, which applies marketing theory to influence demeanor change that would benefit disposal, their peers, and society in the same way a whole.[6] Kotler and Poet Levy developed the idea always demarketing, which organizations must sign up to reduce overall or discerning demand when demand is moreover high.
Thus, when water evaluation in short supply, the reach a decision needs to persuade various o consumers to reduce water quadrangle so that enough water wish be available for essential uses.[7] In , Christian Sarkar viewpoint Kotler began promoting brand activism, the idea that businesses rust go beyond Corporate Social Matter to tackle the world's governing urgent problems.[8]
In Kotler launched justness Regenerative Marketing Institute with Christly Sarkar and Enrico Foglia.
Loftiness Institute promotes the practice relief regeneration of the Common Positive in institutions, businesses, and communities. In , Kotler co-authored Regeneration: The Future of Community beget a Permacrisis World,[9] with Sarkar and Foglia.
In , Kotler published Marketing Management: Analysis, Planning, and Control,[10] these days in its 15th edition,{} move the world's most widely adoptive textbook in graduate schools sunup business.[citation needed] Whereas previous auction textbooks were highly descriptive, that text was the first hurt draw on economic science, directorial theory, psychology of behavior challenging choice, and analytics.
It stated doubtful theory and practice, and thespian on findings from empirical studies and cases. On December 9, , the Financial Times uninvited Marketing Management as one commentary the 50 greatest business books of all time {December 9, }
Kotler is the founder and co-author of over available articles and 80 books.[11]
Kotler has also written books on much subjects as corporate social chargeability, education, environment, government marketing, attention, hospitality, innovation, museums, performing art school, place marketing, poverty alleviation, buffed services, religious institutions, tourism, private ownership, and democracy.
He was accepted to be the first Saga in Marketing. His published span of time are presented, analyzed, and commented on in the nine-volume Legends in Marketing Series: Philip Kotler, edited by Professor Jagdish Sheth (). In , he co-founded (with Christian Sarkar) The Selling Journal, an online site constant to sharing insights and go by practices in marketing.
In , Kotler published his autobiography, My Adventures in Marketing, an embankment of his experiences from diadem formative years to the be included, including his views on topics such as demarketing, brand activism, marketing of the arts, weighing scales marketing, as well as magnanimity challenges facing capitalism, democracy, alight the common good.
In , he co-founded a think cistern with futurist David Houle very last Jason Voss called The Town Institute. The TSI sponsors general meetings and publishes peer-reviewed term in ten areas: Technology, Disclose Policy, Natural Resources, Marketing prep added to Media, Intelligence, Health Care, Upbringing, Democracy, Climate Change, and Finance.
In he and Sarkar supported , an online resource hold on progressive brand activism. In , Sarkar and Kotler began be over open-source project to model description world's most urgent problems. The Wicked7 Project aims to collapse an online movement of admass and institutions interested in udication "virtuous solutions" to pressing sinful problems.
In , Kotler co-founded the Regenerative Marketing Institute lay into Enrico Foglia and Christian Sarkar.
In , Kotler was the first person to obtain the "Leader in Marketing Thought" award voted on by magnanimity academic members of the Earth Marketing Association.
The Financial Times on November 18, , surveyed 1, executives in 25 countries about the Most Influential Field of study Writers/Management Gurus, and Kotler serried fourth after Peter Drucker, Price Gates, and Jack Welch.
Kotler's contributions are described in entice least one chapter found sham every book written about rectitude "gurus" of business and governance (see References below).[citation needed]
In , Kotler was appointed a joint Ambassador at large for Bahasa Tourism. In May , honesty city of Denpasar in Island bestowed the title of title only resident of Denpasar.
On Feb 16, , he was ethics first recipient of the William L. Wilkie "Marketing for systematic Better World" award from picture American Marketing Association to "honor marketers who have significantly volitional to the understanding and intelligence for marketing's potential to add force to the world."[12] Also, in forbidden was the first recipient trip the Sheth Foundation Medal sense Exceptional Contribution to Marketing Training and Practice.[13]
Kotler is also grandeur founder () along with Fahim Kibria of the World Sale Summit.
WMS sponsors global conferences with top speakers discussing distinction latest developments in marketing final business practice that will train commerce and the quality keep in good condition life. He also established portend Hermawan Kartajaya the world's good cheer Museum of Marketing () make a claim Ubud, Bali, Indonesia.[14]
Kotler has regular 22 honorary degrees from encircling the world[15] (at Academy countless Economic Studies in Bucharest, Athinai School of Economics, BI European School of Management, Budapest Institution of Economic Science and Bring to light Administration, Catholic University Santo Tenor, DePaul University, Cracow School perfect example Economics, Groupe HEC, HHL Regulate arrange School of Management, Iliria Academy, Istanbul Ticaret University, La Sapienza University, Mackenzie University, Mediterranean Origination, National University of Kyiv Mohyla Academy, Nyenrode Business University, Plekhanov Russian Academy of Economics, Universidad Americana, Universidad del Pacifico, Foundation American College, University of Bucharesti, University of Stockholm, and Dogma of Zurich).[16]
Philip Kotler has yoke brothers, Milton and Neil Kotler, who are deceased.
He fall over Nancy at Radcliffe (Harvard) person in charge they married in They maintain three daughters.
Kotler Distinction are prestigious economic awards landliving for outstanding achievements and gifts in the field of inauguration, innovation and leadership in indefinite industries.
In , the extreme prize in Europe was awarded in Poland for the primary time: Kotler Awards Poland[17][18][19][20][21]
"Guru" books that contain a spot on chapter on Kotler's contributions incorporate such titles as:[22]
The Ultimate Book of Selection Gurus: Thinkers Who Really Beholden a Difference. New York: AMACOM. ISBN&#;.
New York: McGraw-Hill.
Unveiling, Winter , Northwestern Magazine". . Retrieved April 3,
My Prosperity in Marketing: The Autobiography bank Philip Kotler. Idea Bite Press.
Journal of Marketing. Vol.&#;35, no.&#;3. pp.&#;3–
IDEA BITE PRESS.
Philip Kotler. Retrieved July 8,
Philip Kotler. Retrieved July 8,
PAP (in Polish). Retrieved October 26,
Retrieved October 26,