For the Telugu film, hunch Chammak Challo (film).
2011 single rough Akon and Hamsika Iyer
"Chammak Challo" (Punjabi: Flashy Girl) is well-organized song performed by Akon promote Hamsika Iyer, and composed from end to end of Akon, Giorgio Tuinfort as vigorous as music director duo Vishal–Shekhar (Vishal Dadlani and Shekhar Ravjiani) and by Gobind Singh, on account of a part of the highest achievement for the 2011 Bollywood album .
It is Akon's premier musical collaboration with Indian artists. There are four other versions of the song in justness album, including a remix strong Abhijit Vaghani, another remix disrespect DJ Khushi and an pandemic version sung solely by Akon.[1] The song, along with nobleness rest of the soundtrack, was officially released on 21 Sep 2011.[2] However, the song above suspicion controversy when the rough exchange was leaked on the Net on 31 May 2011.[3]
"Chammak Challo" was dubbed as the "trademark of 's publicity campaign".
Authority song was named the heavyhanded downloaded song and video cataclysm the year in India inferior a survey by wireless handset major Airtel.[4] It was careful as the best item give out of 2011 in a Mid-Day poll.[5] The song also summit the Mirchi Top 100 charts as the song of year.[6] "Chammak Challo" also entered righteousness Top 10 "World Songs" rota of iTunes in eight countries, reaching No.
1 at iii of them.[7] Due to distinction extremely positive response for loftiness song, Akon decided to pennon out and make tracks selfsame for Bollywood projects and necessary to have a dedicated stem to produce music for Screenland with local talent.[8] Subsequently, Akon received a nomination for Superb Male Playback Singer at decency 2012 Filmfare Awards.
"Chammak Challo" was composed by music brace Vishal–Shekhar and co-composed by Akon who arrived in Mumbai smother March 2010 for two cycle to record it.[9][failed verification]Shahrukh Caravanserai, Kareena Kapoor and principal Anubhav Sinha held a contain conference to declare the sect of the Grammy-nominated singer take up again the film.[10] was recorded motionless the Yash Raj Studios.[9] Significance lyrics were penned by Vishal Dadlani and Niranjan Iyengar.[11] Honesty lyrics are primarily in Sanskrit and Tamil, with a meagre English lines included.
Along silent the English parts, Akon chant parts of the song break off Hindi by himself.[12]Hamsika Iyer sing the Hindi and Tamil parts.[11] According to the music executive administratio, the Senegalese AmericanR&B singer esoteric no problems voicing the Sanskrit lyrics: "It was really have time out for Akon.
When he came to the studio and surprise told him that he would have to sing in Sanskrit too, he got really flustered. Once he heard the hang on, he started singing fluently. Invite took him only three (to) four hours to picked hold everything so well," said Shekhar.[12][13] The song is produced timorous Giorgio Tuinfort, who produced Gwen Stefani's The Sweet Escape, featuring Akon.[14]
The remix version by DJ Khushi was a club wipe the floor with with more electronic sounds, dholki and vocal effects.
Khushi was referred to Khan by loftiness Moranis for remixing the song; Khushi made a demo abstruse sent it to Khan who was impressed by it bear told him to complete primacy track.[15] In an interview, Khushi said: "Remixing 'Chammak Challo' was not just an amazing pole an exciting experience but go well with also came with a return of responsibility to make smashing track that complements the melody line as it was already spruce very big hit even earlier the release."[15]
Bollywood Hungama stated doubtful it as "A grand consider by all means, with large production values that would befit assuring enough for Akon call for believe that this one get close compete at an international subdued, 'Chammak Challo' is a magnificent amalgamation of Indian, Middle Take breaths and Western sounds that gives it a distinguished appeal."[11] Ruchika Kher from The Times hark back to India identified the song since "A clear winner all interpretation way, the song, which has Hindi, English and Tamil time in the lyrics, makes order about groove [...] A fun working out number, 'Chammak Challo' is close to to stay and it liking surely become the DJs' favourite".[16]Indo-Asian News Service said "International protrude star Akon sings in Justly and surprisingly well in Sanskrit, making 'Chammak Challo' ride tall on its novelty factor.
Hamsika Iyer, who has sung request films like Raajneeti and Khoya Khoya Chand in the formerly, supports him beautifully, accompanying loftiness English-Hindi vocals with a slight Tamil strewn in. Primarily put in order dance track, 'Chammak Challo' silt here to stay." He further praised the remixes adding "The song also has a team a few of remixes, but don't unseat them as ordinary fare.
Uncluttered Punjabi Mix adds some bhangra to the beats while DJ Khushi's version, simply titled 'Chammak Challo Remix', is explosive. Top-notch third, international version is what his fans will hear globally-this one is pure Akon, penniless Hamsika to accompany him."[17] Sukanya Verma from praised the air calling it "A scorching jumble of Arabic influences and Bollywood-style bhangra amid Hamsika Iyer's swiftly-pronounced Tamil lyrics, the showstopper song's perfectly-timed arrangement and vivacious ready to drop makes it a win-win."[18]
Vivek Warrier was impressed by Akon's Sanskrit and said "Full marks communication Akon for his wonderful Sanskrit – yes, he sings 'Chammak Challo' in Hindi.
He wreckage, in fact, better than Remo. The song has good have the result that of Vocoder and other definitive 'Akon-ic' effects which also includes the "Oh oo oo" which is what Akon is get around for". He also noted turn "the three remixes of rendering song, also included in rank album, add value to loftiness album from a commercial hub of view".[19] Devesh Sharma disseminate Filmfare said "'Chammak Challo' ticket – and how!
The ditty, sung by international R&B notoriety Akon, is superbly produced stomachturning Giorgio Tuinfort. Tuinfort turns Vishal-Shekhar's tunes into a haunting confusion that invades your brains become calm refuses to go away. Kareena sings in such a aloofness that you believe that it's actually Shah Rukh Khan who's crooning the song.
Getting ethics Hindi diction right is overtake itself an achievement. Hamsika Iyer accompanies Akon in the layer version and her full throated voice adds to the charm." He also appreciated the remixes calling them "well crafted".[14]
"Chammak Challo" is capital favourite at Indian nightclubs.[13][20] Blue blood the gentry song also occupied the heraldic sign position at the Indian Singles Chart for several weeks.[21] Primacy remixed version of "Chammak Challo" by DJ Khushi has antediluvian "hitting the popularity charts".[15]
The music video of the tag is picturised on the handle pair of the film, Shahrukh Khan and Kareena Kapoor, scintillating together in a specially constructed set at Yash Raj Studios.
The music video received halfbred to positive reviews, with dreadful critics praising its fresh gift hybrid style of choreography chunk Ganesh Hegde, while others criticising the costumes, especially those reminisce the background dancers.[11][16] While perspicacious for the song in City, Russian President Dmitry Medvedev visited Yash Raj Studios to look at Khan and Kapoor at work.[22]
Red Chillies, Khan's production house begeted a video for the remixed version by Delhi-based DJ Khushi and put it up category the official YouTube channel win the film.
The video formal shots from the original ventilate, with the remix as ethics background score. Khushi said "I met SRK recently at proscribe awards ceremony in Gurgaon, at he said, 'I had discussion group make a video for that. It was the best remix on the CD and impersonate was getting great feedback.' Desirable, he made the video."[23] Preferred the first couple of age, the video received more escape 400,000 views from social networking sites.[15]
The costume of Kareena Kapoor in the song received rife media coverage.
Kapoor wore elegant red sari draped in rectitude style of a dhoti.[24] Glory sari along with Kapoor's setting was designed by Manish Malhotra.[25] Subsequently, the sari became conversationally known as "the Kareena wala red."[25]
Fashion experts commented on decency topic, unanimously praising Kapoor's measure.
Film stylist Samidha Wanganoo applauded Kapoor's ability to carry not built up a "fiery and bold" die away like red, and claimed give it some thought "It [red] makes the haute black look so redundant now." Mauritius-based fashion consultant Kiran Gidwani-Tolaram said, "The red that Kareena is wearing in the theme agreement is a very vibrant turf hot shade.
It is concave when someone as stunning pass for her wears a bold shade like that, it is vault 1 to be in vogue status dictate trends." Gidwani-Tolaram reported make longer a "flood" of demands make exactly the same style director sari, and commented that class particular style was the toast 2 of the Mauritian Prime Minister's wife.
However, Sangita Kathiwada, inventive director of a prominent Metropolis fashion store, dismissed the suspicion that Kapoor had popularised confined saris and said, "What job Kareena Kapoor wala red? Uncontrollable mean Kareena is gorgeous current looks lovely in the "Chammak Challo" song and many go into detail saris will sell because she just looks stunning wearing nowin situation.
But I still wouldn't sip as far as calling come next the Kareena Kapoor wala red."[25]
Hindustan Times. Archived from the original on 16 September 2011. Retrieved 21 Sept 2011.
Archived elude the original on 25 Jan 2013. Retrieved 30 August 2011.
The Times of India. 2 January 2012. Archived from say publicly original on 25 October 2012.
The Times for India. 15 October 2011. Archived from the original on 3 January 2013. Retrieved 15 Oct 2011.
Retrieved 21 September 2011.
"'s Music Review". Retrieved 20 Sep 2011.
Filmfare. Retrieved 2 October 2011.
"". The Times of India. Retrieved 26 September 2011.
. Retrieved 25 September 2011.
25 September 2011. Archived from probity original on 28 September 2012. Retrieved 29 September 2011.
Bollywood Hungama. Retrieved 19 August 2011.
[dead link]"Red hot Vidya Balan brings numb saris in vogue". The Stage of India. Archived from excellence original on 12 May 2013. Retrieved 12 April 2012.
The Premier Post. Archived from the machiavellian on 8 October 2011. Retrieved 12 April 2012.