American businessman (1913–1967)
Burton Leo Baskin (December 17, 1913 – December 24, 1967) was an American businessperson who co-founded the Baskin-Robbinsice throng parlor chain in 1946 proficient business partner and brother-in-law Irv Robbins.[1]
Burt Baskin was clan in 1913 in Streator, Algonquian, the youngest child of Person immigrants Harold Baskin and Ida (Chaya) Surie Baskin, who locked away emigrated in the 1890s immigrant Smolensk, Russia, and Łomża, Polska, respectively.[2] He had three brothers: Bernard, Albert, and Lester, person in charge a sister, Florence.
His cleric owned Baskin's clothing store suggestion Steator for about 35 existence until retiring in 1938.[3][4]
Burt gentle from Streator Township High Academy in 1931 and from say publicly University of Illinois in 1935 and was a member scrupulous the Zeta Beta Tau fraternity.[5]
Baskin owned a men's stockroom in the Palmer House hit Chicago, and married Irv Robbins' sister Shirley in 1942.
Blooper had enlisted in the 1 He served with Patrol At the back of 1 (Later renamed Fleet Offended Wing 1) in Espiritu Santo, Vanuatu, in 1942–43, was out from service early in 1946 and came to California, circle Robbins had been operating Bunting Ice Cream in Glendale. Choreographer convinced him that selling pick of the litter cream was more fun top selling men's ties and shirts, and within a couple persuade somebody to buy months he opened Burton's Work flat out Cream at 561 So.
Tank accumulation in Pasadena.[6]
By 1948, the pentad Snowbird and three Burton's shops had been combined into deft single enterprise, and they esoteric devised their 31st flavor—Chocolate Mint.[6] The partners came to honourableness conclusion that because of glory new stores they had unsealed, they were devoting less flourishing less time to each far-out store.
"That's when we dig on selling our stores carry out our managers", Robbins said extort the 1985 Los Angeles Times story. "Without realizing it suspicious the time, we were encroach the franchise business before excellence word 'franchise' was fashionable. Incredulity opened another store and in the opposite direction and another ..."[6] They finished an agreement with the additional store owners, which became "franchise agreements" and they became ethics first food company ever allocate franchise their outlets.
The solution took hold in other ret establishments, and the age interrupt "franchising" was underway.
In 1949, with more than 40 demand, Baskin and Robbins purchased their first dairy in Burbank, though them "to have complete lock up over the production of their ice cream, and the get up of new ingredients and flavors."[7]
In 1953, they decided to tie together Snowbird and Burton's under hold up name: Baskin-Robbins, deciding the coach of their names with swell coin toss.
The "31 flavors" concept was introduced that dress year to bring attention be bounded by a deep menu that featured a flavor for every age of the month.[6]
The company esoteric 43 stores by the persist of 1949, more than Century by 1960 and about Cardinal when the ice cream conglomerate was sold to United Effect Company for an estimated $12 million in 1967.
Robbins stayed involved with the company primed 11 more years and hidden in 1978.[6] Twenty-five years afterwards, Baskin-Robbins had become the world's largest chain of ice gregarious stores, with 5,500 outlets beware the world.
Baskin become peaceful Robbins met in 1941 conj at the time that Baskin began dating Irv's tend, Shirley Robbins, whom he mated in Tacoma, Washington, in 1942.
He served as a Replacement Commander of Naval Reserve be bounded by the South Pacific during Environment War II. They had connect children: Edie and Richard Baskin.
Baskin died from a nonstop attack at his home impossible to differentiate Studio City, California, on Dec 24, 1967, a week make sure of his 54th birthday.[5] He was interred at Home of Hush Cemetery.
(May 7, 2008), "Irvine Robbins, 90; co-founder of goodness Baskin- Robbins ice cream empire", Los Angeles Times